Freelance content & copywriting
Clients hire me for audience-targeted writing that creates value wherever it's needed in the funnel.
An e-commerce company asked me to write a conversion landing page for refillable rubber dog treats.
First question:
What do we know about the ideal buyer? And where will this page fit along the journey from ad to purchase?
I always start with what your company's about (selling propositions), who your buyers are (customer profiles), and what the objective is for a given copy asset (marketing objectives). That way when it's time to write the actual copy, I nail it the first time.
In less time.
That goes for top-of-funnel blog posts and marketing ebooks, or bottom-of-funnel case studies. It goes for middle-of-funnel downloads and email sequences, too. What I'm on the lookout for is simple:
customer intent, funnel fit, and what you want your content to achieve.
Content writing
High-value, strategic content marketing pieces that position your brand as an authority, nurture customer relationships, and drive organic traffic.
- Marketing white papers + ebooks
- B2B blog posts
- Case studies
- Lead magnets
- Email sequences
Website copywriting
Compelling website copy that communicates your unique value proposition, resonates with your ideal customers, and guides visitors toward meaningful action. This includes:
- Website copy overhauls
- Homepage copywriting
- Service landing pages
- Product pages
Direct response
Persuasive copy that speaks directly to your audience's needs, addresses objections, and motivates immediate action—whether that's making a purchase, signing up, or requesting more information.
- Landing pages
- Sales funnels
- Squeeze pages/opt-in pages
- Email sequences and campaigns
Browse my recent work
Marketing White Paper
"Beyond Star Ratings: The Quality-Revenue Link. Read the full white paper.
Case Study
"From 'I'll Handle it Myself' to Seven-Figure Settlement." Read the full case study.
"Navigating the Talent Storm in Insurance." Read the full ebook.
B2B Blog Post
"Closing the GenAI Gap" on the Cover Blog. Read the full post.
Read about me in SDVoyager
After years of crafting messages for brands across industries, I sat down with SD Voyager to share my journey from corporate content specialist to independent copywriter. In this candid conversation, I discuss the challenges and triumphs of building Copy Martin LLC, my approach to creating authentic brand voices, and the unique perspective I bring to each client project. Read the full interview to discover how my background shapes the value I deliver for businesses seeking compelling content and copy that connects.
NEED A WRITER? HOLLER.
Ďakujem!
That's Slovak for thank you. I'll personally respond to your message as soon as it hits my inbox.
